Audience Theory : IN-DEPTH INFORMATION/RESEARCH

My target audience is teenagers and young adults.

But, what kind of audience am I aiming at?

I am aiming at an audience who have active minds (therefore against the hypodermic needle model) and who would watch my trailer for their own pleasure and gratification. Some of my audience may easily relate to uses and gratifications if they feel either 'diversion', 'personal relationships' or 'personal identity' within my trailer. In terms of the reception theory I am aiming for my audience to be dominant or preferred as I want them to 'decode' my characters in the way that I feel they should be (in terms of their preferred reading).

Overall, I am aiming at an audience with an active mind who perceive my characters according to their preferred reading and who connect with the text in whatever way they wish to.