Wednesday, 28 January 2015
Monday, 26 January 2015
Saturday, 24 January 2015
Friday, 23 January 2015
Ancillary Product Research - Sherlock Holmes Magazine Cover Comparison
For my next analysis I am going to look at two different magazine covers advertising the same film.
The similarities between the two covers include the main image being the same, the masthead being placed at the top of the magazine (but not the very top), the next largest text (‘Sherlock Holmes’) being an anchor for the main image and puffs/taglines used around the main image to advertise the main film and also other content inside the magazine.
However, when we look at the differences between them we can see that the way all of the text is positioned is different (besides the masthead). This is simply because the magazines have gone for different layouts and a different image of Robert Downey Jr. Therefore, the taglines (etc.) have to be placed in different places on the cover to be the most effective.
In conclusion I can see that there are different ways of advertising the same film. Therefore, there is not one way to advertise something and different ideas can work well and be effective in different ways.
Thursday, 22 January 2015
Sunday, 18 January 2015
Saturday, 17 January 2015
Thursday, 15 January 2015
Ancillary Product Research - Magazine Covers
Magazine covers are similar to posters in the way that their aim is to attract the audience towards the film through various colour schemes, images, text, etc. However, there are also many differences between posters and magazine covers. One being that a magazine has the intention of attracting an audience to buy the magazine because of something inside the magazine related to the film that entices them to do so (e.g. an article or a poster).
In my next few posts I will analyse 6 magazine covers (3 mixed genre and 3 that are genre specific). They will be from a range of magazines so I can see how different magazines choose to design their covers.
They are as follows:
mixed genre..
The Hobbit: An Unexpected Journey (EMPIRE)
Paddington (CINEWORLD)
Captain America (EMPIRE)
genre specific...
The Godfather (EMPIRE)
Sweeney Todd (ENTERTAINEMENT)
Black Swan (LITTLE WHITE LIES)
After I have completed all of my 'mixed genre' analyses I will do a quick comparison of 2 covers for the 'Sherlock Holmes' film, one from Empire and the other from Total Film. This will allow me to see different ways of approaching the same film and how they work in different ways.
In my next few posts I will analyse 6 magazine covers (3 mixed genre and 3 that are genre specific). They will be from a range of magazines so I can see how different magazines choose to design their covers.
They are as follows:
mixed genre..
The Hobbit: An Unexpected Journey (EMPIRE)
Paddington (CINEWORLD)
Captain America (EMPIRE)
genre specific...
The Godfather (EMPIRE)
Sweeney Todd (ENTERTAINEMENT)
Black Swan (LITTLE WHITE LIES)
After I have completed all of my 'mixed genre' analyses I will do a quick comparison of 2 covers for the 'Sherlock Holmes' film, one from Empire and the other from Total Film. This will allow me to see different ways of approaching the same film and how they work in different ways.
Monday, 5 January 2015
Ancillary Product Research - Black Swan Poster Analysis
Extra Information:
The poster I have analysed at first glance could definitely be considered a character poster and not a theatrical one. However, after some research into the different posters I discovered that this was definitely the main one even though it only shows one character. This could suggest the significance of that character in the film.
This character alone presents an enigma to the audience as she is mysterious and difficult to understand in terms of her role and personality in the film. The genre horror is hinted at with the unusual colour of her eyes. The overall image of this character is incredibly strong (yet so simple) therefore making the poster incredibly effective.
Sunday, 4 January 2015
Ancillary Product Research - The Lovely Bones Poster Analysis
Now that I have analysed 5 posters of multiple genres I will focus on two tragedy films and their posters.
Extra Information:
On each poster the word 'Lovely' is emphasised using a block/bold type. This tells the audience one of the main traits of the girl character seen in the posters is how lovely she is.
In the final poster I analyse there is an interesting contrast between black and white which I mention in the 'Focal Image' box. These contrasting colours may represent day and night or even life and death.
Extra Information:
On each poster the word 'Lovely' is emphasised using a block/bold type. This tells the audience one of the main traits of the girl character seen in the posters is how lovely she is.
In the final poster I analyse there is an interesting contrast between black and white which I mention in the 'Focal Image' box. These contrasting colours may represent day and night or even life and death.
Saturday, 3 January 2015
Friday, 2 January 2015
Ancillary Product Research - Forrest Gump Poster Analysis
Extra Information:
The poster very much gives a sense of intrigue as it is a medium wide shot of Forrest. All the audience can see is his back and he only has his case with him while he sits on a bench. This suggests he may be going somewhere.
In the poster the colours white, red and blue are mainly used. This subtly hints towards the American flag since they are the colours of the American flag. This would attract American fans who are proud of being American as the film is set in America.
Thursday, 1 January 2015
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