Teaser Trailers vs Trailers: What Are They?

There are many differences between teaser trailers and trailers. These include their length, purpose, content and when they are distributed.

You can refer back to my first blog post to see the definitions and how they differ:

http://katyfilmmakera2.blogspot.co.uk/2014/07/teaser-trailer-what-is-it-initial.html

Teaser trailers are usually around 15 - 45 seconds. They are generally released 1 - 2 years before the film itself is released. They can have a non-linear narrative which deliberately raises more questions, therefore achieving its objective to 'tease' the audience and leave them wanting more. However, in some cases they go for montage editing and show some footage which still leaves the audience wanting more but doesn't necessarily confuse them that much.

Conventionally, trailers range from 2 minutes 30 seconds to 3 minutes, but some are known to be slightly shorter or longer. Although the narrative given is not always linear, the set up itself in a trailer is a lot more clear than a teaser trailer as characters and/or situations tend to be introduced followed by some action shown in the film (and some idea of Todorov's theory). Although, a trailer is still effective as it leaves out important parts of the plot which still makes the target audience want to go and see the film.