In the 5th draft of my magazine cover (which can be seen below) I changed the puff so that the background of it was a solid blue colour and the font was dark brown. I think the solid colour behind the writing works much better and during a discussion with some of my target audience the puff before (where there was no solid background) was a concern as many people felt they couldn't see the words inside the puff easily.
Following the 5th draft, I made further minor improvements (which can be seen in my 6th draft, below). I changed the typography on my puff by making all of the words upper case (in capitals) as this follows the conventions of film magazines (such as Empire) much more due to the fact that the words now stand out more (and many film magazines use all capitals inside their puffs).
In addition to this I changed the colours slightly by making them more bold (for example, the words 'Plus!' and 'Extra!' are in a slightly darker, but brighter shade of blue. As well as this the words 'FILMS, INTERVIEWS & MORE' now have a slightly transparent black outline so that the words stand out slightly more but don't become the main focus on the magazine cover (as I want this to be the mast head and the name of the film).
I showed my 6th draft to a couple of members of my target audience and one pointed out how the words 'AYOADE ON AYOADE' should be moved slightly up. I have done this and it can be seen below in the 7th draft of my magazine cover. By putting those words further up in the text box it's made the different lengths of words work better as the words at the bottom do not stick out so much.
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